Just over a month ago I got an email from a fellow at an advertising agency in Barcelona. He asked if I was down with the idea of the one red paperclip story being part of a Volkswagen TV ad. In Spain. I said yes. Two weeks later a film crew came to Kipling and shot this commercial:
So that's the most random thing that's happened in the last month.
Just as I've never had a drink of Grolsch beer, I've never driven a Polo before so I can't attest to its awesomeness. But I can attest to the awesomeness that it was to re-enact all the trades in Kipling, with people from Kipling. Remember Nolan Hubbard? He's the guy at the beginning and does the voice over through out. The woman who says "house"? None other than former mayor Pat Jackson. All the actors and extras and other people in the commercial? All from town too. My brother Scott even somehow got in on the action. It was cool to hang out with the crew from Regina, and to watch the Spaniards freeze in the -20 Saskatchewan weather. All in all, big fun all around.
Other than Nolan's little bit at the beginning, I'm not exactly sure what the voiceover says. I think the general idea is to compare one red paperclip to a VW Polo because "with the VW Polo, you can get a lot, for something very little." (the price) Feel free to submit a transcript if you 're fluent in espanol!
I can officially say that there is not a single VW Polo in Kipling, or pretty much anywhere else in North America for that matter, but the idea that so many people from Kipling got to help make the commercial happen is really, really cool.
The ad will only be shown on TV in Spain, but I think there's a longer "director's cut" version somewhere with better shots of more people from Kipling. Hopefully it'll surface and I'll share it right here!
You can scope out more pictures from the filming of the commercial right here.
Have fun - Kyle