Off the hook

Here's a great video from last Friday. (I was being "mysterious" because I hadn't broken the news on the website then, but you get to meet Pat Jackson, the Mayor of Kipling!)


As for today, well, the phone's literally been ringing off the hook. At least 25 radio interviews. Lost count long ago. It's real "run and gun" right now. I somehow ended up doing nineTV interviews today. Because of a pre-tape, apparently I was on CNN and MSNBC at the same time.



Thanks Kyra and everyone at CNN - you rule.

It got to the point where I was walking thru this media building downtown with the "Ricky" shirt on and random producers were just pulling me into studios - and into the street.

(in french)


(in english)


(in "entertainment")

ET Canada = BY FAR the best "swoosh" graphics and cheesy staged paperclip-into-the-camera shots. BY FAR. Probably the only time ever that I can honestly say that things are "off the hook" without sounding like a trendy faux so-cal wannabe. Kipling Sask is gonna to be insane on Wednesday. Rumor has it that even Japanese and German TV crews'll be there.

Rumor has it. - Kyle

PS - A lot of people have been asking how I've stirred up so much publicity around the project, and my simple answer is: I have no idea. These interviews are all from unsolicited, incoming media requests. I've never made a single call to any media outlet. I don't have some PR team working on this project or anything like that. My email and phone number are posted here on the site and people keep calling. That's it. It's nuts. The only PR help I've ever had, was back in April when a guy named Evan White, fresh out of College, called me up and pitched his PR services. My quote on the bottom half of his site sorta tells the story. Right before he started helping out, I was literally getting so inundated by media requests at one stage a few months ago that I almost "lost it". No sleep, stuff like that. Evan came on board and helped organize/schedule the interviews and made things much easier to handle. (Something Dom helped out with today. If you called 514-833-3980 today and spoke to a woman with a French-Canadian accent, that was Dom, not me.) But then Evan mentioned one red paperclip to a few contacts he has at places like KROQ the AP, they interviewed me, and things spiralled more out of control than before. I'm sure he knew what he was doing, but he seemingly inadvertedly stirred up a global media firestorm evan crazier than before. I guess in PR that's good news. But other than sit on the grass, wear sandals, smile, and wear foam-mesh hats with a giant PR on them, I'm not exactly sure what Evan does day to day. I guess he's kind of like the Doogie Howser of PR or something. He's not on my payroll, but if I needed to hire a PR guy and had things like, you know, a marketing budget, I'd definitely hire Evan faster than you can say Neil Patrick Harris. And I can say Neil Patrick Harris pretty fast.